SPA WITH SIENA: A DAY IN THE LIFE OF AN OVERWORKED B*TCH
In Spring 2020, amidst the chaos of the pandemic, academic responsibilities, and professional demands, the need for stress relief became more apparent than ever. This multi-platform social self-promotion campaign was designed to capture the essence of finding solace in the simple pleasure of a spa day.
DISCLAIMER: Please note that this project contains strong language, which was intentionally used to convey the genuine frustration and stress experienced during the pandemic. This creative choice was made to authentically connect with the target audience—Gen Z.
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The campaign aimed to resonate with the Instagram audience, showcasing a relatable narrative that underscores the importance of self-care during challenging times. This project served as an advertising self-promotion effort, leveraging visual storytelling and strategic engagement techniques to connect with users.
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Through a series of visually captivating posts and stories, the campaign illustrated a day in the life of an overworked professional, highlighting the transformative power of a spa experience. Each post was meticulously crafted to engage viewers, encouraging them to prioritize their well-being amidst their busy lives.